When you already have a celebrity endorser,they must be recognized by the general public, in order for them to follow the celebrity on social media. That is why most of the companies today look for celebrity endorsers that have gone viral on social media for some events, so that the people will recognize the celebrity. Companies do their level best to make deals with a big start celebrity, because it is an easy and quick way to market the product of a company if the celebrity endorser is well known.
Most of the well-known celebrities today are in sports or the music industry. Some singers are also actors or actresses, and they will be recognized through their movies, new songs, or music videos. It can be easily go viral to social media, because the fans that they have will immediately look for the movies or songs that a particular celebrity has, and if they will become an endorser to big company brands, they can be easily recognized by their fans too.click here for more information.
Celebrities attend many charitable activities, by helping less fortunate people, by giving free medicine, food, dresses, and shelter. Because of these charitable activities, the general public will recognize the celebrities that help them. And it will bring each event to the social media, and will be seen and shared by millions all around the world. Normal individuals can easily recognize only the well-known and most popular celebrities that develop opinions and views on. And, if that view is positive, it will make the brand or product advertised that much more appealing or enticing. for further news, click : http://boston.cbslocal.com/2016/11/03/celebrity-presidential-endorsements-donald-trump-hillary-clinton-jon-keller-wbz/
The celebrity endorser’s company should have lots of TV exposure like advertisements, interviews, and other events, in order to be noticed by as many people as possible. People nowadays are spending their time on the computer just for their social accounts, and others in the television, especially the younger generation as they can easily recognize their favorite celebrities or personalities, then follow or imitate their fashion.
Celebrities can enhance brand equity and increase name recognition; they can bring the brand or product to the next dimension – if the celebrity is known worldwide – and they can attract international consumers. Also, if a famous or well-known celebrity uses the product or brand, it must be good which can build brand credibility.
In having an endorser, there are some risks you need to consider. If the celebrity endorser makes any mistakes, they will played out in front of the public. That may affect the name of the brand that he/she is endorsing. Another thing is celebrity could lose their fame or they could simply change their image. This might result in a contradicting image of the endorsed brand. There are some well-known celebrities today like Michael Jordan that even though he doesn’t play basketball anymore, his brand Jordan is one of the biggest brands today in the business world. Jordan company looks for well-known NBA players today that will endorse his Jordan brand. One of those endorsers is Carmelo Anthony and anther is Russell Westbrook -both of them are superstars on different teams.