Category: celebrity endorser

Celebrity Endorsement



How to use celebrity endorsements to alert the media in the PR events industry

Being in the PR events industry requires some sort of tact to evaluate and set bait in

order to catch the big fish in terms of media coverage. The PR industry is constantly

facing the challenge of finding the right hook to an event that will attract the

attention of the media, and have them interested enough to attend and cover the PR
events. Read more about peculiarities of this process on Using celebrity endorsements can be a great way to promote your event. PR has

slowly gained popularity over the years with many marketing and event advertising firms

now considering it a full-fledged part of marketing. Today’s Public Relations has

silently embraced the use of public figures or celebrities in marketing events and

gaining media coverage of events through celebrity endorsement. Here are a few ways you

can use celebrity endorsements to alert the media in PR event organizing.


Get the right hook for the PR event

PR events require proper knowledge of events organizing with a blend of desire for

perfection. As a PR events organizer, one has to find a celebrity who is popular with

the press in order to use them as a celebrity endorsement in alerting the media. Getting

the right celebrity to endorse an event will definitely attract media coverage. The

trick is to use the theme of the event to find a relevant celebrity whose appearance in

the PR event will take it to another level.


Use photography in events advertising to allure the media to the PR event

One of the most important things in event planning is taking memorable photos that will

attract the right media to your event. While working on your budget, make sure you

allocate a slot for a good photographer and take shots of the selected celebrity in

making your fliers and banners. Ensure these images are well circulated around your

desired media contacts and that they are spectacular visually and precise in information.

Notify the media about the PR event early

In organizing PR events, timing is everything. Gather the desired media contacts and

alert them early, giving them a heads up of the attendance of your chosen celebrity as

this will give them time to pass on the information about your event to their associates

and friends which may lead to your event becoming a public sensation in a short span of

time. This will help your PR events organization to reap benefits without putting in too

much work. Read about various tricks on


Have the celebrity do a press release about the PR event

The event advertising can include a brief pitch from the celebrity themselves in

highlighting the dates, hosts, sponsors and event program. Be ready to budget for good

advertisement channels in order to attract the best media networks. Having this is great

for PR events coverage as it helps the event organizer to determine a potential event

sales through the public and media reaction to the event advertisement. This will ensure

that you have full permissions from the celebrity to use their brand in endorsing your event as the payment and agreement terms would have been finalized in order for them to
make the commercial appearance.




When you already have a celebrity endorser,they must be recognized by the general public, in order for them to follow the celebrity on social media. That is why most of the companies today look for celebrity endorsers that have gone viral on social media for some events, so that the people will recognize the celebrity. Companies do their level best to make deals with a big start celebrity, because it is an easy and quick way to market the product of a company if the celebrity endorser is well known.

Most of the well-known celebrities today are in sports or the music industry. Some singers are also actors or actresses, and they will be recognized through their movies, new songs, or music videos. It can be easily go viral to social media, because the fans that they have will immediately look for the movies or songs that a particular celebrity has, and if they will become an endorser to big company brands, they can be easily recognized by their fans here for more information.

Celebrities attend many charitable activities, by helping less fortunate people, by giving free medicine, food, dresses, and shelter. Because of these charitable activities, the general public will recognize the celebrities that help them. And it will bring each event to the social media, and will be seen and shared by millions all around the world. Normal individuals can easily recognize only the well-known and most popular celebrities that develop opinions and views on. And, if that view is positive, it will make the brand or product advertised that much more appealing or enticing. for further news, click  :


The celebrity endorser’s company should have lots of TV exposure like advertisements, interviews, and other events, in order to be noticed by as many people as possible. People nowadays are spending their time on the computer just for their social accounts, and others in the television, especially the younger generation as they can easily recognize their favorite celebrities or personalities, then follow or imitate their fashion.

Celebrities can enhance brand equity and increase name recognition; they can bring the brand or product to the next dimension – if the celebrity is known worldwide – and they can attract international consumers. Also, if a famous or well-known celebrity uses the product or brand, it must be good which can build brand credibility.

In having an endorser, there are some risks you need to consider. If the celebrity endorser makes any mistakes, they will played out in front of the public. That may affect the name of the brand that he/she is endorsing. Another thing is celebrity could lose their fame or they could simply change their image. This might result in a contradicting image of the endorsed brand. There are some well-known celebrities today like Michael Jordan that even though he doesn’t play basketball anymore, his brand Jordan is one of the biggest brands today in the business world. Jordan company looks for well-known NBA players today that will endorse his Jordan brand. One of those endorsers is Carmelo Anthony and  anther is Russell Westbrook -both of them are superstars on different teams.