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When you already have a celebrity endorser,they must be recognized by the general public, in order for them to follow the celebrity on social media. That is why most of the companies today look for celebrity endorsers that have gone viral on social media for some events, so that the people will recognize the celebrity. Companies do their level best to make deals with a big start celebrity, because it is an easy and quick way to market the product of a company if the celebrity endorser is well known. Thank you for your visit : http://www.browncoats.ca